A video blog by Roger Stix, Executive Producer at Atlanta Business Video
The Shifting Trend from “Apple White” to Motion Graphics in Business Video by Atlanta Business Video
Google said it has seen a noticeable increase in activity on its vaunted Web-search in the two weeks since the company began one of the biggest search transformations in its history.
People doing Web searches now see a big box of information and photos related to search queries such as sports teams (try typing “San Francisco Giants”), geography (try “Matterhorn”), attractions (try “Matterhorn Bobsleds”), celebrities (try “Pink”), and science (try “Jupiter” or “Einstein”) located prominently on the right of the search results page. Before the change, Google users might have seen relevant search ads, content boxes with information from Google+, the company’s social network, or nothing at all.
The new feature currently draws upon information from sites like Wikipedia, as well as music and movie catalogs that Google has licensed, among other things.
“Early indications are that people are interacting with it more, learning about more things…and doing more [search] queries,” said Amit Singhal, a top Google search executive, in an interview Friday. “It’s stoking people’s curiosity.”
On Tuesday Google spokesman Jason Freidenfelds said the company’s internal data continues to show people are “doing more searches as a result” of the revamp, though he and Singhal declined to share specific figures.
Perhaps more importantly, Singhal said that an increase in searches means there also will be an increase in visits to non-Google sites whose links appear in search results and in the new boxes of information that are appearing as part of the change.
Jay Walsh, a spokesman for the Wikimedia Foundation, which runs online encyclopedia Wikipedia, said Google’s use of Wikipedia information for the new feature was “suitable” and “ultimately we believe that this increases the visibility of free knowledge to more users.” He didn’t have data on whether the site had seen an increase of usage since the Google change went into effect.
Singhal declined to say what percentage of searches were affected by the change, though one person briefed on Google’s plans previously said the shift could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.
Currently the feature is only available in the English-language version of Google search. Google isn’t sharing its timetable for rollouts to other languages, the company spokesman said.
The change relies on technology called “semantic search” in which the search engine begins to understand the actual meaning of words and shows the key attributes of people, places and things that Google users are searching for. To do this, the company is drawing upon an ever-expanding database of information of about 500 million people, places and things and how they’re connected to one another, also known as a “knowledge graph.”
“For the first time, the search engine understands real-world things,” Singhal said.
Interestingly, the knowledge graph displays data that Google users have generally searched for in the past, Singhal said. For example, a search for “Michael Bloomberg,” the New York City mayor who also is a billionaire, will bring up a box of data including his estimated net worth—something many Google users have searched for previously. By contrast, a search for the less-wealthy former New York City mayor, Rudy Giuliani, does not include a net-worth statistic.
In other words, the search engine can show the “topical zeitgeist” of a particular query, Singhal said. “That’s something that’s never been available to Google users before.”
Singhal said the new feature has had some miscues, such as not being completely up-to-date. For example, initially a Google search for “New York Knicks” gave an incorrect information about the team’s coach, who had been replaced in recent months. And he said Google’s knowledge graph is still “weak in many areas”—namely products.
He said the revamp was a “baby step” toward building the “search system of tomorrow.”
When asked how the new feature was affecting advertisements that also appear on the right side of search results, Singhal said that first and foremost, his team launches new features for the benefit of Google users, not advertisers. But he said the company is “experimenting as to what would be the right page design for cases in which there are numerous ads” that were sold for a particular query.
For example, a search for “Lake Tahoe” brings up many ads on the right side of search results. But users can push down those ads and see an information box about the lake by clicking an arrow button located below a partial map of the lake.
A Wall Street Journal Article: http://blogs.wsj.com/digits/2012/05/29/google-search-engine-surging-following-revamp/
Google is introducing a new tool designed to make its search engine smarter. The new feature is called the “Knowledge Graph.” It draws from a Google-built database of more than 500 million people, places and other commonly requested things to provide a summary of vital information alongside the main search results. Google Inc. created the Knowledge Graph in an attempt to provide answers as quickly and concisely as possible so users don’t have to sift through a hodgepodge of Web links displayed on the main results page.
Check out the video from Google for more information:
Have you seen YouTube lately, staying on the site for longer than the three minutes it takes to watch the video link that a friend emailed? Chances are the answer will be no.
Though YouTube calls itself the third most-visited site in the world (after Google and Facebook), it works like an efficient courier service, playing content for you wherever you are on the Web, including Facebook, Twitter and email instant messages. But while we’ve been busy watching YouTube videos elsewhere, the site itself grew up.
YouTube has things like personalized channels, more editing options for uploading clips and a full-screen mode for sitting back and watching videos. A lot of these extra features are buried on the site and difficult to find.
I took a deep dive into YouTube, compiling a list of handy shortcuts for navigating this video hub and getting more out of it.
Sharing videos with friends is one of the most popular uses for YouTube, but sometimes you want to share just the best part of a video. With two clicks, you can trim videos to begin exactly where you want and then share them. As a video is playing, right click at the point where you’d like your video clip to start and select “Copy video URL at current time” to get a URL for the trimmed video. When others open the link, it will start right at the spot in the video where you right-clicked. No longer will a video clip take too long to reach the best part, like waiting for a model to fall on the runway, and leave you hesitant to share it on Facebook or via emails with friends.
Real Deal Musicians
Searching for music on YouTube can be exasperating since so many people upload videos of themselves singing and tag the video with the name of a well-known musician. So while you’re looking for the latest Coldplay song, you find a high school band covering the song instead. To find artists who do publish on YouTube, look at youtube.com/disco, where users can type in artist names to get a playlist of videos by that artist. In regular YouTube search results, the official stamp from YouTube (and wording) signals that an artist is verified—much like the blue checkmark beside popular Twitter users who are truly who they claim to be.
With Video Editor, users can edit existing videos or upload new ones.
If you’ve ever recorded a video shot in portrait mode that you’d rather share in landscape or vice versa, the video can be switched to the correct viewing angle, saving viewers from tilting their heads to one side to watch. Do this with YouTube’s editor in the cloud, youtube.com/editor. Here, people can edit (including rotate) existing videos or upload new videos. Content can be mixed in with other video clips from the Creative Commons site, soundtracks can be added by choosing from a selection of music, and text slides can be dragged in to display between video clips.
If you’d rather use a third-party company for editing, multiple options are listed at youtube.com/create. A company called Vlix recently announced its integration with the YouTube site, bringing its editing features from the Vlix iPhone app—like artsy designs and text slides—to the site. Magisto automatically skims videos for the best footage and creates short clips with that content, and the Xtranormal Movie Maker lets people add text, such as a personal narration, to an animated video. (Never underestimate the entertainment value of hearing your words come out of an animated bear with a robotic voice.)
If you’re tired of hunting for videos to watch, take a look at clips that YouTube thinks you’ll like. Once signed into your YouTube account, if you’ve used the site to watch at least one video in the past, the homepage will show Suggestions below your username based on that past watching history. These suggestions appear as small thumbnail images of each video and include the reasoning behind why a clip was suggested, like “because you watched Lady Gaga and Sting.”
Videos From Afar
To see all of YouTube in a much more handsome layout, try Leanback, found at YouTube.com/leanback. This opens a page that’s meant to be viewed far from your computer, complete with a black background and white text written in large font.
Sign In, Sign In Again
Recently, it became possible to log into YouTube using your Google account username and password (Google has owned YouTube since 2006). Using their Google account, users may browse YouTube, rent a movie and “like” a video. To upload their own videos, subscribe to a channel, make comments on and “favorite” videos and get recommendations from YouTube on content they may like, people must create a YouTube account and use that in addition to a Google account.
A site called TestTube, found at youtube.com/testtube, holds many in-the-works projects from YouTube engineers. Here, users can kick the tires of some features that aren’t fully baked. One example is YouTube/slam, which pits one video against another and lets viewers vote on the best one.
It’s important to know the sharing settings in YouTube. There are three: public (anyone can search for and view); unlisted (anyone with the link can view); and private (only people who you choose can view). Any video can always be taken down from the site by its original publisher.
Courtesy of The Wall Street Journal
Video Production Rates: Video Production Costs for Marketers
Many marketers are now eager to use web video for business, but when it come to the video production process, they don’t quite know where to start. I’ll outline the main corporate video production cost factors below. This is intended to demonstrate how to make a basic interview much more engaging than just a talking head.
To look closer at what’s involved, lets go over some of the main video production cost factors:
Market price: Lets face it, Atlanta is more expensive than Arkansas! You might be able to hire a cameraman in a small town for a sandwich but in Atlanta and other major markets, you can expect to pay somewhere between $600-$2,000 a day depending on experience, talent, etc.
Quality level: There are wide variations in quality and competence. I see three levels of quality that can be applied to each of the below aspects of video production costs. To illustrate, here are the 3 levels of manpower quality:
- Basic: The most basic fulfillment: a warm body that shows up.
- Pro: Competence: someone who can do the job to industry standards
- Premium: (AKA: Experienced and Talented): These people are actually really good at their job. If you want to make stand out content, you probably need this level of resources.
Manpower costs: Depending on the basic, pro and premium considerations can be anywhere between minimum wage all the way to thousands per day for a well known actor/director, etc. You can save money by finding part-time freelancers who can do some of these themselves, but beware, if they are doing too much, quality will always suffer and since it’s a part-time job, their priorities may not e the same a yours. For example, I hear stories all the time of part-timers that offer a low price then fail to finish a project and disappear when they realize they under quoted.
Here are a few of the roles involved in the video production process:
- Concept Creator/Writer
- Camera Operator (Director of Photography – or D.P.)
- Sound Operator
- Wardrobe and MUP (Make Up Person)
- Production/Set Designer, etc.
- Production Assistant (P.A)
- Graphic Designer
- Motion Graphics Animator
Video Production Equipment: Cameras, lights, sound equipment, monitors, tripods, dolly, etc. There are wide ranges in quality but even a decent basic camera kit costs thousands of dollars.
Video Production (shooting): How many days and where/what are you shooting? Customer testimonials shot all around the world or a CEO interview in a conference room? The video production costs are going to vary widely!
Video Post-Production (editing): Need just need a quick 1-day edit? Or a 10-day marathon? That could be the difference between boring and amazing! I firmly believe that the more you put into editing, the more you get out. Give me boring footage and some editing time and I’ll give you amazing!
Graphics and Animation: One of the biggest misconceptions is the talent, time and cost that is required to make many of the stand out graphics and animation examples that clients send along as a reference for what they want to produce. That animated video you love? There’s a reason you love it: it was made by talented pros ad takes time to create.
The wild cards: Of course there are other factors at work that will be specific to each project like the complexity of the material, the speed at which the team can work due to weather, location, crowds, field noise, etc.
Approvals: Don’t forget your time cost! On many occasions I’ve sent a review video to a client and they don’t have time to get me feedback for days. With a deadline looming, even if an editor works round the clock to make up last time, the final product quality ends up suffering.
Distribution: Once you have a video, how are you planning on getting people to watch it?! The art of promotion via social networks is a fast changing and complex craft, taking far more time that most professionals have available. I estimate that one must spend 20% of their time to be successful with social networking; can you spare 2 days a week? Or maybe I should ask: can you afford not to?
The key take-aways: The key point I’d hope you’d take away is that quality matters and it applies to all the parameters mentioned above. In any complex sale, it’s only natural to want to ‘commoditize’ the solution, but not all video production is equal. If you want to earn views, you have to give your audience something worth their time, worth sharing and commenting on. Respect your audience and you may earn their respect too.
Feel smarter? Please do me a big favor and share this post! I encourage comments, and please re-Tweet away!
I’m also available for free consultations so contact me with any questions regarding video production costs, video production process or corporate video production projects.
Good luck out there in video production land!
Courtesy of Dane Frederiksen
In 2010, the computer truly went mobile.
Sure, users of Apple Inc.’s iPhone have had the Web in their hands since 2007. But this past year, smartphones plunged into the mainstream, giving millions of people the ability to browse the Internet, watch movies and stream music anywhere they could maintain a cellular or Wi-Fi connection—and without having to find a place to sit down and boot up a laptop.
There were 81 million smartphones sold world-wide in the third quarter, the analysts at Gartner say, almost twice as many as a year earlier. They accounted for nearly one in five mobile phones sold that quarter. The chiefs of Verizon Communications Inc. and AT&T Inc. think smartphones could account for nearly three of every four phones sold by the middle of the decade.
This surge has upended the balance of power in the wireless market.
Devices running on Android, the software distributed by Google Inc., and Apple’s iOS have shot past Research In Motion Ltd’s BlackBerry, Gartner data show. Android is even closing in on market leader Nokia Corp., which has struggled and replaced its CEO this year.
Microsoft Corp., a powerhouse on the desktop, is struggling to find a foothold, with just 2.8% of the market for its mobile operating system in the third quarter. It has pinned its hopes on devices running a new version, Windows Phone 7, which are just hitting stores.
This past year also saw the tablet computer finally get traction, thanks to Apple and its iPad. The company sold 7.5 million iPads in their first six months on the market, and Gartner thinks nearly 55 million tablets will sell next year.
The momentum in technology is now with devices that can easily be carried around and the applications that sustain them.
The Journal runs through the defining moments of that transition this year and look at what to expect in 2011:
Apple created a new mobile category with its iPad touchscreen tablet computer, which went on sale in early April. Despite the notable failures of companies like Microsoft to sell a tablet-like device in the past, Apple proved the combination of a sleek device, a high-resolution display and content via iTunes could appeal to consumers. Analysts at Citigroup estimate Apple will sell about 14 million iPads this year, and some analysts say it could have shipped even more if Apple’s supply had kept up.
Coming next: Competition. So far, Apple has had the tablet market essentially to itself, with Samsung Electronics Co.’s Galaxy Tab its only real competitor at the cash register. The New Year will bring alternatives from Motorola Inc. and RIM among others.
This year saw the iPhone gain its first worthy competitors. And nearly all of them are powered by Google’s mobile operating system, Android. While the first Android device was launched two years ago, it wasn’t until 2010 that Android hit its stride. Credit Google’s partnership with Verizon Wireless and two phone makers—Motorola and HTC Corp. The collaboration produced a series of hit phones this year and saw Android pass Apple in market share. That annoyed Steve Jobs and ensured Google’s profitable search engine will be a mainstay on mobile devices.
Coming next: Cheap smartphones. Android’s next move is downmarket, with some predicting Android phones will sell at unsubsidized prices under $100. That plus cheaper data plans could dramatically expand smartphone penetration.
2010 was the Year of the App. Sometimes cheap, often silly, these little computer programs—there are hundreds of thousands of them—turned smartphones into game rooms, barcode scanners and photo manipulators.
Three years after Apple reluctantly opened its iPhone to outside developers, apps have grown from time-killers into an ecosystem seen as a key to keeping consumers loyal to their phones. That explains why companies like Google, RIM and Verizon have jumped into the game and opened their own online marketplaces for third-party programs.
Apps, many of which cost just 99 cents each, have also spawned a cottage industry with thousands of developers, established software vendors and start-ups focused on churning out mobile programs. Gartner estimates that global app sales will total $6.7 billion in 2010. Look no further than Rovio Mobile’s goofy “Angry Bird” game, which has sold 12 million copies.
Coming next: Apps go corporate. AT&T, business-software developer SAP AG and other companies are working on apps that can help their employees track sales, monitor systems or check-out customers without being tied to their stations. The quick adoption of tablets by business users is helping fuel the trend.
U.S. wireless networks moved solidly into their fourth generation this year, with Sprint launching the first 4G handsets this summer and Verizon Wireless rolling out its own 4G network this month. The first generation was analog. The second was digital, which made better use of spectrum and was more secure. The third allowed fast data connections. The fourth-generation technology promises super-fast broadband service that will make wireless video a breeze. For now, it’s mainly a service for laptops, and nationwide coverage doesn’t yet exist. But phones will be pouring out in the year ahead, and the networks are expanding. Now if the carriers would just agree on what qualifies. T-Mobile, exploiting the fuzziness around the official definition of 4G, announced it has the nation’s largest 4G network. Sprint and Verizon says it’s just an advanced form of 3G.
Coming next: Paying for what you use. Carriers are looking to cash in as data use grows. AT&T has already dropped its unlimited data plan for new users. Verizon plans to adopt of some consumption pricing as it transitions to 4G. Users are going to have to start watching bits the way they used to count minutes.
Fancy smartphones were all the rage, but humble transistors, resistors and screens showed their clout this year. HTC’s Droid Incredible went on prolonged back order almost immediately after its April launch due to shortages of its high-tech display. Insufficient supplies of basic components like semiconductors used in wireless base stations cost network-equipment company Ericsson around $500 million in sales in the second quarter. Shortages of network equipment in turn held up AT&T’s promised improvement of its much-criticized network in San Francisco.
Coming next: Samsung. The company’s mobile-display business, which has had difficulty meeting demand for ultrathin screens for smartphones, is boosting production with a new facility that opens in July. Capacity will go up to 30 million screens a month from three million currently.
The favorite sport for companies in the mobile business this year was patent litigation, and the home field was the International Trade Commission in Washington, D.C. The ITC, set up to adjudicate trade disputes, has the advantage of moving faster than the federal court system, and it’s fast becoming the locus of intellectual property litigation expertise.
Companies including Apple, Motorola, Microsoft, Nokia and even Eastman Kodak Co. turned to the court, which has the power to bar imports of products that are found to infringe on companies’ patents.
Coming next: More legal disputes. Patent attorneys don’t expect any slowdown at the ITC, which has the capacity and expertise to handle more cases. Rulings from this year’s round of cases could also show up in 2011, and their tone will affect whether other companies chose to fight or settle.
True, the big one hasn’t dropped yet. But smartphone makers, app developers and users are well behind the curve when it comes to securing mobile devices against the sort of attacks that PC users started defending themselves against long ago.
Hackers have turned up embarrassing holes in devices, and financial institutions copped to weaknesses in banking apps. Moreover, it turns out there’s plenty of intentional leakage, with data streamed off your phone by some of your favorite apps to support advertising or other functions.
A Wall Street Journal examination of 101 smartphone apps found 47 transmitted your location and five sent personal details like age and gender to outsiders.
Coming next: Extra rigor. Chip makers, carriers, and handset makers are going to roll out new security features to try to make consumers feel comfortable buying products and services on their mobile devices.
China, always a ripe market for sellers of mobile gear, gained notoriety this year as a supplier. Equipment company Huawei Technologies Co. expanded its reach in Europe and set off fresh alarm bells in the U.S. with its failed attempt to win a piece of Sprint Nextel Corp.’s big network upgrade.Meanwhile, Chinese makers of low-cost, unbranded cellphones doubled their market share over the past year to account for 33% of all cellphone sales in the third quarter, according to Gartner. The move put further pressure on companies like Nokia that still sell lots of low-end phones.
Coming next: Chinese smartphones. Huawei Technologies and ZTE Corp. are rolling out Google-powered phones that could be sold by carriers for as little as $50. With Android software available free, China’s growing tech savvy and cheap skilled labor make it a competitor to watch.
It used to be stores had the advantage once you were inside: You knew their price, but not what their competitors were charging. The mobile Web changed all that—and in the process hastened the erosion of their pricing power. Now, shoppers can use their smartphones to find better deals. Chain stores’ best hope is that shoppers won’t bother, but a host of apps are making the process a lot easier. They include barcode scanners like RedLaser and price-comparison search tool TheFind.
Meanwhile, wireless carriers are looking to turn phones into digital wallets. AT&T, Verizon and T-Mobile USA formed a joint venture with Discover Financial Services in November that will someday let consumers wave their phones in front of a scanner to pay for purchases.
Coming next: Purchasing on mobile phones takes off. It can be clunky, but shoppers will get used to it as smartphone penetration increases. IE Market Research estimates cellphone purchases in the U.S. will jump from $1.61 billion in 2009 to $6.74 billion in 2011.
Everybody had high hopes for location-based services and ads that could be served up on a smartphone right as a person walks by, say, Starbucks. But it hasn’t worked out as expected just yet. Outfits such as Foursquare, Gowalla and Loopt attracted media buzz, but they don’t seem to be attracting many users. Just 4% of Americans have tried location-based services, and only 1% use them weekly, according to Forrester Research.
Coming next:Try, try again. Foursquare and its brethren are raising lots of funds, and 2011 will be an important year. They will be looking to give consumers more of a reason to continue checking in. Expect more coupons and other marketing offers to roll out.
—Compiled by Andrew Dowell, Spencer E. Ante, Pui-Wing Tam, Don Clark, Yukari Iwatani Kane and Amir Efrati
Read more: http://online.wsj.com/article/SB10001424052748704774604576035611315663944.html#ixzz19WC2kl6M
The change is being implemented slowly but surely- instead of links you’ll see actual thumbnails attached for videos and photos! Full article below.
Twitter unveiled its new Twitter.com interface today (SEPTEMBER 14, 2001), and the big news is that it now features embedded video and images. So, rather than simply tweeting shortened URLs to video clips and pictures, online video publishers can now publish their content directly to Twitter.
The new home page features a separate section that features the images and videos, alongside the traditional tweet feed. In other words, as Peter Kafka of All Things Digital’s Media Memo put it, “Twitter is a (reluctant) media company,” giving users a reason beyond tweeting and following to spend time on the site—and hopefully bringing in ad revenue to support the site, which has more than 145 million users.
For the moment, video from Brightcove, Justin.TV, Twitvid, Ustream, Vimeo, and YouTube can be embedded into a Twitter feed, as well as photos from Flickr, TwitPic, and others. The new version of the site—which will be rolled out to users incrementally over the next few weeks, so don’t fret if you don’t see the changes right away—should be a boon to anyone who uses video to communicate for business. As Brightcove’s Bob Mason wrote on the company’s blog, quoting a report released by Brightcove and TubeMogul earlier this week, “internet users who find video via Twitter are more engaged with the content than uses who find video through other sources, such as display ads and search engines.”
What’s not clear is what this means for third-party Twitter apps like TweetDeck; the announcement of the new Twitter.com didn’t address whether videos would be embeddable in those apps as well.
What’s it look like? Check out the video below—jump in at about 1:05 to skip the pretty branding shots and get right to the good stuff.
An OnlineVideo.net article
We are very pleased to find that an independent website ranking service has analyzed our site as having a marketing effectiveness of 98%! If you are interested in improving your business and website, call us!
Here are a list of some quick yet powerful tips on how to improve your marketing strategy through Search Engine Optimization:
1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. For more detailed info, read: Detailed Internet Marketing Keyword Tips .
2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short. For more detailed info, read: Why a Web Page By Any Other Title Would Not Rank As Well .
3) Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the folder/directory structure or the HTML file/ page name itself.
4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more. For more detailed info, read: Understanding the Magic of Meta-Data .
5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page.? Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. IWe have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times. Our advice is to just write naturally.
7) Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.