Have you created a YouTube Channel for your business yet? Did you add a link to your website or small business blog in the description section of your YouTube video? YouTube has become an amazing marketing channel for small businesses. Not only can you host your small business videos on YouTube for free, but YouTube now offers an active community of video viewers (many of whom may be prospects for your small business), and even video optimization tools for small business owners. This post is going to walk you through 5 ways that you can optimize your small business videos on YouTube.
Online tools like YouTube, coupled with decreasing costs of video recording devices, have really opened the door for small business owners to use video to promote your business. With that said, simply creating interesting videos on a regular basis doesn’t guarantee success. There are things you can do once videos have been created to position your videos for success. Follow the 5 tips for optimizing your YouTube videos below, and you’ll see better results:
- Create a YouTube Channel: Having a YouTube Channel for your small business is critical if you plan to use video on a regular basis. You can customize the design of your channel so the feel of the YouTube Channel resembles your brand elements. You can add every new video to our Channel and then promote your channel to customers and prospects. They can visit your Channel and see an archive of all the videos you’ve produced over time. It’s your own little piece of online real estate on YouTube.
- Add Keywords to your YouTube Video Title & Description: As you may know, using your keywords in your online content is critical for SEO. Just like you would add your keywords on your website & blog articles, you should be using keywords in your YouTube Video titles & descriptions. By infusing your keywords into those areas, you will attract more quality viewers.
- Link Your Small Business Website in the Video Description: When writing a description for your YouTube video, be sure to add a link to either your small business website or blog up front. As you may have seen when searching for videos on YouTube, only the first few characters within the description show. You want to give yourself the best chance of driving traffic to your website or blog, and having your link up front in the description helps.
- Add Captions to Your YouTube Videos: YouTube now allows you to create captions throughout your video. It’s a really easy process (for more information, just Google “Create captions in YouTube”). As the video runs, there may be areas where more explanation is needed, or call outs are warranted. YouTube Captions allow you to take your YouTube videos to the next level.
- Select the Appropriate Thumbnail Image: Another big factor in converting potential traffic to viewers of your YouTube video is the thumbnail that you choose. YouTube allows you to select any scene that you’d like from your video and make it your thumbnail. Having a thumbnail that captures the essence of your video will deliver more quality traffic to your YouTube video.
If you follow each of these 5 steps when creating a new YouTube video for your business, you will see an uptick in traffic. There are other ways to optimize your YouTube videos, but these 5 things are pretty high on the list. Remember, once you do post a new video that you can then promote YouTube videos through Twitter. Twitter is a great tool for driving traffic to your YouTube videos.
Do you have any other tips to add to our list? Leave a comment below.