Hello from Atlanta Business Video! It has been a great week here at the new ABV studio. Producer Roger Stix returned from his family vacation in Maine and we immediately got back to business! This week brought us 4 days of in-studio shooting- including a commercial that we are shooting today, featuring 6 actors. We have been in our new studio at 690 Miami Circle for just over 3 months now- and are loving the new location! If you haven’t had the opportunity to come by and see the new studio- call us, and we’d be happy to give you a tour.
We have several exciting projects coming in the next few weeks, and samples of the new work should be appearing in different areas on our website.
Speaking of which- if you haven’t been to www.atlantabusinessvideo.com in awhile- you should check it out! Our new website was launched last week, and we are extremely pleased with it. Samples of our new work can be found on every page, and its easy navigation will help you find exactly what you are looking for. Whether it is On-Location Videography, In-Studio Production, HD Video Editing, or Video Marketing- you can find details on all of our featured products and samples of how others have used ABV to harness the power of video on the web!
Thanks for checking in with Atlanta Business Video… we look forward to seeing you soon!
Update from Atlanta Business Video
Promote Small Business Videos through Twitter
In one of our latest blog articles, we wrote about using video to promote your business because video costs have come down tremendously over the past few years, and producing marketing videos is now available to even the smallest business owners. What today’s post is all about is promoting those videos once they have been created.
There are two parts to a successful content marketing strategy, the first is creating the content & optimizing it. The second part is just as critical, and that is getting your content in front of your target audience. One of the best ways to reach & connect with your target audience, build relationships, and promote your content, is through Twitter. Twitter is an amazing tool when it’s leveraged properly.
When you’re just getting started on Twitter, it’s imperative to build your Twitter foundation before you just start tweeting. If you don’t take time to build out your Twitter profile before you start following folks, it may be that when they come to your profile and don’t see any activity, they will NOT follow you back. So, you want to build your Twitter profile, then start following people. As you begin actively using Twitter for business, you may want to look into a Twitter Management tool like TweetDeck, as TweetDeck allows you to manage your Twitter account much more efficiently than Twitter.com.
Once you have a solid Twitter profile for your small business, you can now use it to start promoting your new videos. Whenever you produce a new video and host it on your YouTube Channel, you can then go onto Twitter and send out the link to the video. A great way to do this is to take the title of your video, say it’s “Use Twitter to Promote Your Small Business Videos”, your link to the video, and possibly even a hashtag or two. A hashtag is any word preceded by the “#” sign, so hashtags look like #TwitterVideo or #Video4Biz. You can then use your title, link, and hashtags to construct your tweet. Your tweet may look like this: Use Twitter to Promote Your Small Business Videos: http://YourVideoURL.com #Video4Biz
Using Twitter to get your video content in front of your target audience is a great way to drive traffic to your video, as well as, provide value to your followers. By continually producing video content, and being active on social media tools like Twitter, you can begin to build strong online relationships with your target audience. These online relationships will eventually lead to increased sales as long as you’re able to move those folks through your “sales funnel”, which is a blog post for another time. Be sure to get active on Twitter so that you can use it to promote your small business marketing videos!
REMEMBER: You can connect with us on any of the social networks that we are a part of, which you can find below:
ABV Update- Filming 10,000 Graduates, Open House, Vacation, and Daniel Grissom’s Value Creation
Last Sunday, Erin, Megan and I videoed Victor Antoino, presenting the commencement address to 12,000 people at the University of Phoenix Graduation at Phillips Arena. Victor as hired us to produce a 15 minute documentary. This is our first time working together. The customers ability to communiacate what they want makes our job easier and Victor has been wonderful explaining what he wants.
On Tuesday we had the open house. The first guest arrived at 11:15. The last 8 of us left at 9:00. About 150 friends stopped by.
My close friend and client Daniel Grissom, spoke about how our products and services are being commoditized as buyers focus on price. “Selling is dead, value creation is alive”. Individually, we all need to create value for our customers in order for them to buy from us. This makes them buy you first, your product or service second and the brand third.
To create value for al my friends, prospects and clients, I’m trying to encourage Daniel to speak again about ways we can create value for our clients. If you enjoyed his presentation please let me know as I’m sure that will help me convince him that he is getting value from giving them as well.
We finished the initial edit of an excellent video for “Water for Life”, featuring our good friend Joyce Bone as talent. I’m very pleased with the messaging. Pete VanCleave, Ned Nimm and I went through several revisions before making every word just right.
Erin is on vacation all next week. Victor is coming in Monday morning to look at the initial edit. Megan is doing the editing. I reviewed the piece before leaving the studio Friday and it is fabulous. Megan got a wonder clip from one of the upper levels of the arena shooting down from behind the dais with Victor on Stage at the bottom, graduates in their gowns covering the floor and thousands of friends and families filling the stands and Victor’s image on the jumbotron at the top.
Roger Stix, Producer
Atlanta Business Video
How to publish video to Facebook and tag people
Tagging people in videos (and photos) on Facebook is a great way to spark conversation amongst people with whom you are connected on. But for those new to the idea of tagging it may not be so intuitive.
This video effectively demonstrates how to tag friends in a video so that the video appears on their wall. Tagging essentially offers the ability to nudge someone on the shoulder without having to message them because Facebook notifies the person.
The first part of the video shows how to upload a video to your Facebook profile. This is done by going to the Photos are in your profile and then clicking on the Upload Video option. From here you may choose to upload the video from your computer, reference a URL, or record a video on the fly using your web cam. The video only explains how to upload.
Once uploaded you then can associate, or “tag” people with whom you are connected (these are your friends). By tagging people the video appears in their Wall feed which gives others the ability to see them in the video.
Please enable Javascript and Flash to view this Viddler video.This is the free version of the original web cast recording by AutoBurst Webs. To view the complete version which also gets in to how to make the video appear on pages and in groups, upgrade to a paid subscription today.
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Add Video to Your Small Business Marketing Tool Belt
Welcome to the Atlanta Business Video Blog! As you may know, Atlanta Business Video (ABV) is a Video Services company. We help businesses, both large and small, use video to promote their products and services, educate their customers and prospects, and drive traffic to their stores and/or online sites. Our services are easily scalable to fit your video needs. We are not the HUGE agency who over-staffs your accounts and charges your thousands of dollars for each video you’d like to produce. At Atlanta Business Video, we have created a video studio and production model that eliminated the expensive overhead of traditional video production studios without sacrificing the professionalism and quality.
Have you considered using video to promote your small business? Producing videos is a content creation activity. Educational content is what allows customers and prospects to learn about your business philosophies, your products and services, and other relevant information that you want to share. Video gives customers and prospects the ability to visualize who they are doing business with. Even though writing blog articles is great for educating customers and prospects as well, Video is much more captivating, and prices have come down to a point where almost ALL business owners can afford to create videos for their business.
If you’re still looking to learn a little more about video, and how use can use video to promote your business, we hope that you’ll keep in touch with our new blog. As we stated earlier, we are going to use our blog to help educate small business owners about using video to help promote their business. We hope some of you will subscribe to the Atlanta Business Video blog, so that you can be notified whenever we create a new blog article.
For those of you looking for additional marketing advice, we have also formed an alliance with AutoBurst, whereby we are helping to produce their monthly webinar videos for small business owners. AutoBurst is a digital marketing solution for business owners, and they host weekly webinars on using online tools to market your business. We then help them turn those live webinars into archived videos that you can access for free. We highly recommend you check out some of their latest videos on their AutoBurst Web TV.
The costs of video services have come down tremendously over the years. We can work with you to capture the right quality video, for the right price. Another huge advantage to small business owners looking to use video to promote their business is YouTube. YouTube allows business owners to take advantage of free video hosting, with social media and search engine optimization components built-in. We will discuss YouTube at length here on the Atlanta Business Video Blog.
Thanks for taking time to read our first ever blog article. We hope you’ll continue to come back for some great information on using video to promote your small business. For now, we look forward to connecting with you on one, or all of the social networks that we are a part of, which you can find below: