Video Marketing Yields Impressive Results

Jot Gottlieb Franchise Attorney Video Marketing Results

In case you didn’t notice- video is the future of the internet. If you want your business to be found on Google, video marketing is an extremely effective tool. But you don’t have to take my word for it, check out these results!

Client #1

Total Views: 8367

Site Most Viewed On: 5min

Atlanta Business Video Video Marketing Results

Atlanta Business Video Video Marketing Results

Client #2:
Total Views: 8805
Site Most Viewed On: 5 min
Atlanta Business Video Video Marketing Results

Atlanta Business Video Video Marketing Results

Client #3:
Total Views: 4389
Site Most Viewed On: Sevenload
Atlanta Business Video Video Marketing Results

Atlanta Business Video Video Marketing Results

ABV’s New Website Ranking= 98%, and How To Improve Your SEO!

Atlanta Business Video SEO Website Grade
Atlanta Business Video Website Marketing Grade Search Engine Optimization

Our hard work has payed off! Let us help you with SEO!

We are very pleased to find that an independent website ranking service has analyzed our site as having a marketing effectiveness of 98%! If you are interested in improving your business and website, call us!

Here are a list of some quick yet powerful tips on how to improve your marketing strategy through Search Engine Optimization:

1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. For more detailed info, read: Detailed Internet Marketing Keyword Tips .

2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short. For more detailed info, read: Why a Web Page By Any Other Title Would Not Rank As Well .

3) Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the folder/directory structure or the HTML file/ page name itself.

4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more. For more detailed info, read: Understanding the Magic of Meta-Data .

5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page.? Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.

6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. IWe have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times. Our advice is to just write naturally.

7) Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.

Promote Small Business Videos through Twitter

In one of our latest blog articles, we wrote about using video to promote your business because video costs have come down tremendously over the past few years, and producing marketing videos is now available to even the smallest business owners. What today’s post is all about is promoting those videos once they have been created.

Twitter for businessThere are two parts to a successful content marketing strategy, the first is creating the content & optimizing it. The second part is just as critical, and that is getting your content in front of your target audience. One of the best ways to reach & connect with your target audience, build relationships, and promote your content, is through Twitter. Twitter is an amazing tool when it’s leveraged properly.

When you’re just getting started on Twitter, it’s imperative to build your Twitter foundation before you just start tweeting. If you don’t take time to build out your Twitter profile before you start following folks, it may be that when they come to your profile and don’t see any activity, they will NOT follow you back. So, you want to build your Twitter profile, then start following people. As you begin actively using Twitter for business, you may want to look into a Twitter Management tool like TweetDeck, as TweetDeck allows you to manage your Twitter account much more efficiently than Twitter.com.

Once you have a solid Twitter profile for your small business, you can now use it to start promoting your new videos. Whenever you produce a new video and host it on your YouTube Channel, you can then go onto Twitter and send out the link to the video. A great way to do this is to take the title of your video, say it’s “Use Twitter to Promote Your Small Business Videos”, your link to the video, and possibly even a hashtag or two. A hashtag is any word preceded by the “#” sign, so hashtags look like #TwitterVideo or #Video4Biz. You can then use your title, link, and hashtags to construct your tweet. Your tweet may look like this: Use Twitter to Promote Your Small Business Videos: http://YourVideoURL.com #Video4Biz

Using Twitter to get your video content in front of your target audience is a great way to drive traffic to your video, as well as, provide value to your followers. By continually producing video content, and being active on social media tools like Twitter, you can begin to build strong online relationships with your target audience. These online relationships will eventually lead to increased sales as long as you’re able to move those folks through your “sales funnel”, which is a blog post for another time. Be sure to get active on Twitter so that you can use it to promote your small business marketing videos!

REMEMBER: You can connect with us on any of the social networks that we are a part of, which you can find below:

Add Video to Your Small Business Marketing Tool Belt

Welcome to the Atlanta Business Video Blog! As you may know, Atlanta Business Video (ABV) is a Video Services company. We help businesses, both large and small, use video to promote their products and services, educate their customers and prospects, and drive traffic to their stores and/or online sites. Our services are easily scalable to fit your video needs. We are not the HUGE agency who over-staffs your accounts and charges your thousands of dollars for each video you’d like to produce. At Atlanta Business Video, we have created a video studio and production model that eliminated the expensive overhead of traditional video production studios without sacrificing the professionalism and quality.

YouTube for businessHave you considered using video to promote your small business? Producing videos is a content creation activity. Educational content is what allows customers and prospects to learn about your business philosophies, your products and services, and other relevant information that you want to share. Video gives customers and prospects the ability to visualize who they are doing business with. Even though writing blog articles is great for educating customers and prospects as well, Video is much more captivating, and prices have come down to a point where almost ALL business owners can afford to create videos for their business.

If you’re still looking to learn a little more about video, and how use can use video to promote your business, we hope that you’ll keep in touch with our new blog. As we stated earlier, we are going to use our blog to help educate small business owners about using video to help promote their business. We hope some of you will subscribe to the Atlanta Business Video blog, so that you can be notified whenever we create a new blog article.

For those of you looking for additional marketing advice, we have also formed an alliance with AutoBurst, whereby we are helping to produce their monthly webinar videos for small business owners. AutoBurst is a digital marketing solution for business owners, and they host weekly webinars on using online tools to market your business. We then help them turn those live webinars into archived videos that you can access for free. We highly recommend you check out some of their latest videos on their AutoBurst Web TV.

The costs of video services have come down tremendously over the years. We can work with you to capture the right quality video, for the right price. Another huge advantage to small business owners looking to use video to promote their business is YouTube. YouTube allows business owners to take advantage of free video hosting, with social media and search engine optimization components built-in. We will discuss YouTube at length here on the Atlanta Business Video Blog.

Thanks for taking time to read our first ever blog article. We hope you’ll continue to come back for some great information on using video to promote your small business. For now, we look forward to connecting with you on one, or all of the social networks that we are a part of, which you can find below: