How to Optimize Your YouTube Video for Google Search

You Tube
You Tube

You Tube

 

Google adores its YouTube acquisition, but that does not mean it will automatically love any video you upload to its video sharing service. In order to improve your video’s performance, you will need to do your part to optimize your YouTube videos when you upload them.

 

Use Text Options Wisely

You have several different text fields that you can and should fill out when you upload a video to YouTube. Each of these text fields can improve your video SEO.

  • Title: YouTube titles can be as long as 99 characters, so choose wisely. Create a title that is relevant to your video first, then consider adding target keywords you want to rank for. Any additional characters can be used to include branding or additional keywords.
  • Description: Your description is much more forgiving than the title with 5,000 characters available. Use this space to write as much as you can about your video, including calls to action and requests for viewers to rate your video.
  • Tags: Use this space to include search terms, branding information, and other short “tags.”
  • Closed Captioning: Take some time and close caption your video. This helps viewers to clarify any information they might mishear, and it helps to make sure that Google has access to the full script of your video.

 

Remember, User Love Equals Google Love

After you’ve done what you can to optimize the text you have, you should focus on encouraging users to view, participate with, and share your video marketing efforts. YouTube’s search results (and thus, Google’s) are skewed towards videos which have the highest ratings and the most significant recent activity. You can encourage users to interact with your video by:

  • Remembering to set videos to public! Everyone has made the mistake of keeping a video private, so double check your video’s settings.
  • Enabling comments. Users will talk about your video whether you want them to or not. You can take a more active role in the conversation if the comments are on your video instead of on a different forum.
  • Encouraging video responses. These videos are automatically linked to your original, and they give your audience a new way to interact with your video and brand.
  • Allowing ratings. Turn on the ability for users to rate your video, and encourage your viewers to rate your videos.
  • Allowing embedding. Not only does this option give you the option of embedding the video on your site (which is a must), but it also gives your audience the opportunity to share your video across social media and their other websites.

Benefits of Video SEO on YouTube

Video marketing on YouTube
Video marketing on YouTube

Videos on YouTube are a great way to increase SEO.

Your website’s SEO can benefit greatly from the videos which you post on YouTube, but you have to play Google’s game in order to fully realize the video’s potential. Our Atlanta video production team has some tips so that you can fully benefit from your video’s SEO power.

 Remember: Google Owns YouTube

Google made an exciting investment when it purchased YouTube, and it is determined to get the best possible ROI. YouTube videos show up high in search results, sometimes even knocking number one ranked websites further down the page. This amazing SEO value is easy to capitalize on, and it can help to push up your website and other videos in the ranks.

 Direct Prospects to You

Each marketing video you post to YouTube contains the capacity to insert a clickable link to your website to direct prospects. This can be a particularly valuable feature when you are sharing your video off of your website, but it can also provide you another link within your own site to boost your linking power.

 Target Your Prospects

Creating targeted videos and getting Google to place them in front of your prospective clients’ eyes isn’t quite free advertising, but it does take advantage of Google’s amazing targeting algorithms to only put your video in front of solid prospects—and not random individuals. Capitalizing on Google’s video targeting also is believed to “encourage” Google to pay more attention to your video and index it more quickly.

 Maximize Your Video’s Efficiency

From an SEO perspective, your video won’t do much unless you take steps to maximize its efficiency. Our Atlanta video editing team encourages you to name your video with appropriate keywords, give it a good description (again, with keywords), link to it, and tag it wherever you post it. Remember, Google is serious about indexing video on the web, so if you just give it the little bits of information it needs, it should grab on and run with it—possibly even all the way to the top of the search results.


Tips for Effective Online Video Marketing

Videos are one of the most efficient ways to receive an organic first page ranking on Google. However, creating a video that your existing and potential customers will actually watch, enjoy, and share is a bit more difficult than just using your phone to record something you slap online. Our Atlanta video production team recommends that you follow four simple tips to create a truly effective online video marketing campaign.

[Read more...]

Google: Search Activity Rising Following Revamp

Google said it has seen a noticeable increase in activity on its vaunted Web-search in the two weeks since the company began one of the biggest search transformations in its history.

People doing Web searches now see a big box of information and photos related to search queries such as sports teams (try typing “San Francisco Giants”), geography (try “Matterhorn”), attractions (try “Matterhorn Bobsleds”), celebrities (try “Pink”), and science (try “Jupiter” or “Einstein”) located prominently on the right of the search results page. Before the change, Google users might have seen relevant search ads, content boxes with information from Google+, the company’s social network, or nothing at all.

The new feature currently draws upon information from sites like Wikipedia, as well as music and movie catalogs that Google has licensed, among other things.

“Early indications are that people are interacting with it more, learning about more things…and doing more [search] queries,” said Amit Singhal, a top Google search executive, in an interview Friday. “It’s stoking people’s curiosity.”

On Tuesday Google spokesman Jason Freidenfelds said the company’s internal data continues to show people are “doing more searches as a result” of the revamp, though he and Singhal declined to share specific figures.

Perhaps more importantly, Singhal said that an increase in searches means there also will be an increase in visits to non-Google sites whose links appear in search results and in the new boxes of information that are appearing as part of the change.

Jay Walsh, a spokesman for the Wikimedia Foundation, which runs online encyclopedia Wikipedia, said Google’s use of Wikipedia information for the new feature was “suitable” and “ultimately we believe that this increases the visibility of free knowledge to more users.” He didn’t have data on whether the site had seen an increase of usage since the Google change went into effect.

Singhal declined to say what percentage of searches were affected by the change, though one person briefed on Google’s plans previously said the shift could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month.

Currently the feature is only available in the English-language version of Google search. Google isn’t sharing its timetable for rollouts to other languages, the company spokesman said.

The change relies on technology called “semantic search” in which the search engine begins to understand the actual meaning of words and shows the key attributes of people, places and things that Google users are searching for. To do this, the company is drawing upon an ever-expanding database of information of about 500 million people, places and things and how they’re connected to one another, also known as a “knowledge graph.”

“For the first time, the search engine understands real-world things,” Singhal said.

Interestingly, the knowledge graph displays data that Google users have generally searched for in the past, Singhal said. For example, a search for “Michael Bloomberg,” the New York City mayor who also is a billionaire, will bring up a box of data including his estimated net worth—something many Google users have searched for previously. By contrast, a search for the less-wealthy former New York City mayor, Rudy Giuliani, does not include a net-worth statistic.

In other words, the search engine can show the “topical zeitgeist” of a particular query, Singhal said. “That’s something that’s never been available to Google users before.”

Singhal said the new feature has had some miscues, such as not being completely up-to-date. For example, initially a Google search for “New York Knicks” gave an incorrect information about the team’s coach, who had been replaced in recent months. And he said Google’s knowledge graph is still “weak in many areas”—namely products.

He said the revamp was a “baby step” toward building the “search system of tomorrow.”

When asked how the new feature was affecting advertisements that also appear on the right side of search results, Singhal said that first and foremost, his team launches new features for the benefit of Google users, not advertisers. But he said the company is “experimenting as to what would be the right page design for cases in which there are numerous ads” that were sold for a particular query.

For example, a search for “Lake Tahoe” brings up many ads on the right side of search results. But users can push down those ads and see an information box about the lake by clicking an arrow button located below a partial map of the lake.

 

A Wall Street Journal Article: http://blogs.wsj.com/digits/2012/05/29/google-search-engine-surging-following-revamp/

Video Production Rates: Video Production Costs for Marketers

Video Production Rates: Video Production Costs for Marketers

Many marketers are now eager to use web video for business, but when it come to the video production process, they don’t quite know where to start. I’ll outline the main corporate video production cost factors below. This is intended to demonstrate how to make a basic interview much more engaging than just a talking head.

To look closer at what’s involved, lets go over some of the main video production cost factors:

Market price: Lets face it, Atlanta is more expensive than Arkansas! You might be able to hire a cameraman in a small town for a sandwich but in Atlanta and other major markets, you can expect to pay somewhere between $600-$2,000 a day depending on experience, talent, etc.

Quality level: There are wide variations in quality and competence. I see three levels of quality that can be applied to each of the below aspects of video production costs. To illustrate, here are the 3 levels of manpower quality:

  • Basic: The most basic fulfillment: a warm body that shows up.
  • Pro: Competence: someone who can do the job to industry standards
  • Premium: (AKA: Experienced and Talented): These people are actually really good at their job. If you want to make stand out content, you probably need this level of resources.

Manpower costs: Depending on the basic, pro and premium considerations can be anywhere between minimum wage all the way to thousands per day for a well known actor/director, etc. You can save money by finding part-time freelancers who can do some of these themselves, but beware, if they are doing too much, quality will always suffer and since it’s a part-time job, their priorities may not e the same a yours. For example, I hear stories all the time of part-timers that offer a low price then fail to finish a project and disappear when they realize they under quoted.

Here are a few of the roles involved in the video production process:

  • Producer
  • Director
  • Host/Actors
  • Concept Creator/Writer
  • Camera Operator (Director of Photography – or D.P.)
  • Gaffer/Lighting
  • Sound Operator
  • Wardrobe and MUP (Make Up Person)
  • Production/Set Designer, etc.
  • Production Assistant (P.A)
  • Editor
  • Graphic Designer
  • Motion Graphics Animator

Video Production Equipment: Cameras, lights, sound equipment, monitors, tripods, dolly, etc. There are wide ranges in quality but even a decent basic camera kit costs thousands of dollars.

Video Production (shooting): How many days and where/what are you shooting? Customer testimonials shot all around the world or a CEO interview in a conference room? The video production costs are going to vary widely!

Video Post-Production (editing): Need just need a quick 1-day edit? Or a 10-day marathon? That could be the difference between boring and amazing! I firmly believe that the more you put into editing, the more you get out. Give me boring footage and some editing time and I’ll give you amazing!

Graphics and Animation: One of the biggest misconceptions is the talent, time and cost that is required to make many of the stand out graphics and animation examples that clients send along as a reference for what they want to produce. That animated video you love? There’s a reason you love it: it was made by talented pros ad takes time to create.

The wild cards: Of course there are other factors at work that will be specific to each project like the complexity of the material, the speed at which the team can work due to weather, location, crowds, field noise, etc.

Approvals: Don’t forget your time cost! On many occasions I’ve sent a review video to a client and they don’t have time to get me feedback for days. With a deadline looming, even if an editor works round the clock to make up last time, the final product quality ends up suffering.

Distribution: Once you have a video, how are you planning on getting people to watch it?! The art of promotion via social networks is a fast changing and complex craft, taking far more time that most professionals have available. I estimate that one must spend 20% of their time to be successful with social networking; can you spare 2 days a week? Or maybe I should ask: can you afford not to?

The key take-aways: The key point I’d hope you’d take away is that quality matters and it applies to all the parameters mentioned above. In any complex sale, it’s only natural to want to ‘commoditize’ the solution, but not all video production is equal. If you want to earn views, you have to give your audience something worth their time, worth sharing and commenting on. Respect your audience and you may earn their respect too.

Feel smarter? Please do me a big favor and share this post! I encourage comments, and please re-Tweet away!

I’m also available for free consultations so contact me with any questions regarding video production costs, video production process or corporate video production projects.

Good luck out there in video production land!

 

Courtesy of Dane Frederiksen

How to Find and Utilize Search Trends on Google, Twitter, and YouTube

Are you curious about what other people around the world are searching for online in search engines, video sharing sites, or social networking sites? Maybe you are a blogger, online writer, or marketing professional looking to gauge the popularity of online search terms to improve your SEO with current relevant terms?

Knowing the search trends that are occurring online is a great way to keep your finger on the pulse of what people are really curious about worldwide. And with this knowledge you have the ability to reach the people within these search trends.

Here are some key examples of how you can identify the search terms trending at any given time across three of the most popular platforms that feature video: Google, YouTube, and Twitter. At the end is a video we put together that will walk you through it all. [Watch Video]

Let’s begin with Google.

Google has what are called Google Trends. To reach Google Trends you can either search “Google Trends” or type in the web address: http://www.google.com/trends/hottrends

The topics are listed in order of search volume and are updated hourly. Either click on the term that you’re interested in, or search your own keywords in the search bar.

Notice the “Hotness” Indicator on the left under the term indicating how often it has been searched. Underneath this are related news articles, blog posts, and web results. On the top right you can see the popularity of the term throughout the day.

If you want more even statistics or to compare data, search “Google Insights for Search” or type in the address: http://www.google.com/insights/search/#

Here you can compare the search volume patters across specific regions, categories, time frames or properties.

Next up is YouTube!

There are a couple different ways to view current trending videos and topics on YouTube.

One way is to search their channel, “YouTube Trends.” You can easily browse through the videos for one that peaks your interest.

YouTube also has a blog dedicated to the most popular videos. Search YouTube Trends Blogspot or type in the address: http://youtube-trends.blogspot.com/

The player at the top of the page contains the most recent “4 at 4” which is where YouTube scans its metrics to bring you the four most buzzed about videos twice a day.

Down the right side you will see trending topics, trending videos, recent blog entries, a full list of categories, some helpful or interesting links, and a search bar.

Down the left side you’ll find the most recent blog articles about the trending topics and videos.

If you want to compare YouTube video trends, in the top right corner you can get to the YouTube Trends Dashboard, or: http://youtube-trends.blogspot.com/

The YouTube Trends Dashboard is organized by geography, demographics, and by whether the video was the most shared on Facebook and Twitter, or the most viewed. Videos are displayed in order of popularity, and updates every day.

You can also compare the popularity of videos by selecting the compare option and setting the location, age, and gender.

Lastly, we have Twitter.

Twitter is one of the busiest places on the Web, and people are constantly sharing videos with one another.

Once you’re signed into your Twitter account, the dashboard on the right illustrates the top trends currently on Twitter.

You can change this from worldwide to a certain country by clicking “change” next to Trends Worldwide.

Simply click on the term you’re interested in and see what everyone is saying about it in real time, whether you “know” them or not.

If you want to search a certain term to see what others on Twitter are saying about it, go to http://search.twitter.com/

The results will show you anyone who recently included the keyword you searched for in their post.

The video below walks you through each of the areas described in this post. Go ahead and give it whirl to see how easy it is to locate the trending search terms and topics on these three sites. Then, produce your content, be it textual or with video, to target these trends to help boost your site visibility and traffic.

YouTube Preview Image

For more tips like this, subscribe to our blog and we will send you an email each time we publish something new like this video. You may also LIKE us on our Facebook page and follow us on Twitter if that is more your style. Or better yet, do all three.

SEO- Practicing What you Preach

Traffic Source Results

Atlanta Business Video Website Statistics

Atlanta Business Video Website Statistics


I have always tried to practice what I preach- In order to market effectively online you need: video, SEO, and social networking. I’d like to not only share where we are in our statistics, but also walk you through a few points that you should be looking for when evaluating the effectiveness of your own website. Are you having the same success?

TRAFFIC SOURCES: 
Atlanta Business Video Website Traffic

Where is the traffic to your website coming from? The more places you are on the internet, the more paths potential clients have to connect to your business.

These are our top traffic sources (in order):

- Organic Google

- Direct Traffic

- Online Video Multi-Players Referral

- SiteProWeb Referral

- LinkedIn Referral

- Youtube Referral

- Facebook Referral

- Yahoo Organic

- AOL Organic

- Bing Organic

It is also important to notice not only the different sources, but the type of source. When searching for Atlanta Business Video you get:

- Video results

- Website results

- Blog results

- Video Sharing Site Results

- Map results

Atlanta Business Video Google Statistics

BOUNCE RATE:

After the traffic has arrived at your site, it is important to notice the bounce rate. This is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). This can be caused for several reasons: your website is too cluttered, they didn’t find what they were looking for etc. It’s time to make some changes if this percentage is too high.

Atlanta Business Video Website Statistics

Atlanta Business Video Website Statistics

The online market is constantly evolving. Are you keeping track of your websites statistics for maximum effectiveness?

- Roger

Video Distribution and the SEO factor

What if I told you that there was a surefire way to make your website standout and POP… would that be of interest to you? And what if I further told you that this method is inexpensive, easily accomplished, and has a 50 times greater chance of landing you on Page 1 of a search result?

I thought that would grab your attention.

What is the secret ingredient, that magic potion, you ask? The answer is, not surprisingly — video.

It turns out that of all the things you can do on your website to engage viewers, create more page views and get higher search engine rankings, adding video just may be the best.

Forrester Research did a test and found that when search results are blended (that is, they include text, video and images) videos that are search engine optimized give you a 50 times greater chance of ending up on the all-important first page of a search result.

But here’s the catch: You can’t just add a video to your site and expect a great search engine result for that page. The video must be search engine optimized, that is, it must contain key words in the file names, captions, and so on. That same Forrester blog indicated that less than 20% of all online marketers search engine optimize their video.

If you want your video to be picked up and analyzed properly by Google and the other search engines, you must not only add SEO keywords to it, but you must actually submit the video to Google using XML tools.

Putting your video on YouTube and embedding the YouTube player and URL into your site is insufficient. The traffic and the rankings will be applied to YouTube and not your site.

Obviously properly SEOing a video offers a tremendous opportunity.

1. It helps attract new customers by virtue of the SEO factor

2. It engages them, reducing the “bounce rate” and

3. It can help increase your conversion rate – that is, the number of people who visit and then end up buying something or calling for more information

ABV produces professional videos that are affordable for a company as small as one person and distributes them, properly titled and tagged for SEO purposes to all the major video sharing sites.

Roger Stix, Producer

Company · About Us · Testimonials · Partner Links