Don’t Let Them Commoditize Your Business!

When people start by asking how much, they overlook the important how do you do it questions and commoditize you and your business.

Many people can shoot your video. But what do you want a cheap video or an effective one?

In the case of video, the effectiveness is determined during the planning process. How will it be used, new internet strategy, possible additional uses, the targets, the message, messaging, look, tone, and strategy?

The video simply captures the message.

What is unique about ABV is my 35 years of real business experience, and the knowledge he brings to the pre-production process to ensure your video is properly targeted, messaged, and captured. Go back to our site, re-play some videos and listen to how well scripted they are and the visual techniques we used to re-enforce the message.

In a few years 80% of websites will have video. When you are ready to get your video, remember it’s not how much it costs, but how cost-effective it was.

I understand budgets and financial limitations. Come to ABV with your budget, we can help you create the most cost-effective video by balancing pre-production thinking, with creativity and production costs!

Regards,

Roger

5 Tips for Optimizing Your YouTube Videos

Have you created a YouTube Channel for your business yet? Did you add a link to your website or small business blog in the description section of your YouTube video? YouTube has become an amazing marketing channel for small businesses. Not only can you host your small business videos on YouTube for free, but YouTube now offers an active community of video viewers (many of whom may be prospects for your small business), and even video optimization tools for small business owners. This post is going to walk you through 5 ways that you can optimize your small business videos on YouTube.

Online tools like YouTube, coupled with decreasing costs of video recording devices, have really opened the door for small business owners to use video to promote your business. With that said, simply creating interesting videos on a regular basis doesn’t guarantee success. There are things you can do once videos have been created to position your videos for success. Follow the 5 tips for optimizing your YouTube videos below, and you’ll see better results:

  1. Create a YouTube Channel: Having a YouTube Channel for your small business is critical if you plan to use video on a regular basis. You can customize the design of your channel so the feel of the YouTube Channel resembles your brand elements. You can add every new video to our Channel and then promote your channel to customers and prospects. They can visit your Channel and see an archive of all the videos you’ve produced over time. It’s your own little piece of online real estate on YouTube.
  2. Add Keywords to your YouTube Video Title & Description: As you may know, using your keywords in your online content is critical for SEO. Just like you would add your keywords on your website & blog articles, you should be using keywords in your YouTube Video titles & descriptions. By infusing your keywords into those areas, you will attract more quality viewers.
  3. Link Your Small Business Website in the Video Description: When writing a description for your YouTube video, be sure to add a link to either your small business website or blog up front. As you may have seen when searching for videos on YouTube, only the first few characters within the description show. You want to give yourself the best chance of driving traffic to your website or blog, and having your link up front in the description helps.
  4. Add Captions to Your YouTube Videos: YouTube now allows you to create captions throughout your video. It’s a really easy process (for more information, just Google “Create captions in YouTube”). As the video runs, there may be areas where more explanation is needed, or call outs are warranted. YouTube Captions allow you to take your YouTube videos to the next level.
  5. Select the Appropriate Thumbnail Image: Another big factor in converting potential traffic to viewers of your YouTube video is the thumbnail that you choose. YouTube allows you to select any scene that you’d like from your video and make it your thumbnail. Having a thumbnail that captures the essence of your video will deliver more quality traffic to your YouTube video.

If you follow each of these 5 steps when creating a new YouTube video for your business, you will see an uptick in traffic. There are other ways to optimize your YouTube videos, but these 5 things are pretty high on the list. Remember, once you do post a new video that you can then promote YouTube videos through Twitter. Twitter is a great tool for driving traffic to your YouTube videos.

Do you have any other tips to add to our list? Leave a comment below.

4 Suggestions For Making an at Home Business Video

I often get asked about home made business videos. Depending on the business and application, a home made video may be adequate. If you think it is for your business, here are 4 suggestions to make it watchable.

1. Don’t Go Too Long
If you’re making a promotional video, five minutes is way too long. Ask yourself when the last time you watched a five minute promotional thing on the Internet?.

2. Don’t Neglect Production Values.
Poor production values can make a video look cheap, turns viewers off and will not deliver your message. Be aware of your background. Your dining room or office is not a good background. Use a tripod. Use a hand held or clip on microphone, not the cameras built in microphones. Use a simple editing software like Microsoft Moviemaker to edit the beginning and end.

3. Don’t Go off Message
Stay focused on the message you want to convey. If you communicate too many messages none will be heard. Keep your goal simple and stay on topic.

4. Don’t Try to Go Viral
It’s easy to make a bad viral video. Viral successes are cool and hip and mind-blowing but hard to pull off.

To learn more about Atlanta Business Video, visit our website at http://www.atlantabusinessvideo.com

How to publish video to Facebook and tag people

Tagging people in videos (and photos) on Facebook is a great way to spark conversation amongst people with whom you are connected on. But for those new to the idea of tagging it may not be so intuitive.

This video effectively demonstrates how to tag friends in a video so that the video appears on their wall. Tagging essentially offers the ability to nudge someone on the shoulder without having to message them because Facebook notifies the person.

The first part of the video shows how to upload a video to your Facebook profile. This is done by going to the Photos are in your profile and then clicking on the Upload Video option. From here you may choose to upload the video from your computer, reference a URL, or record a video on the fly using your web cam. The video only explains how to upload.

Once uploaded you then can associate, or “tag” people with whom you are connected (these are your friends). By tagging people the video appears in their Wall feed which gives others the ability to see them in the video.

Please enable Javascript and Flash to view this Viddler video.

This is the free version of the original web cast recording by AutoBurst Webs. To view the complete version which also gets in to how to make the video appear on pages and in groups, upgrade to a paid subscription today.

To receive an email alert each time we publish new videos like this to our site sign up.