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Atlanta Business Video Video Marketing Results

Atlanta Business Video Video Marketing Results

Atlanta Business Video Video Marketing Results

]]> http://atlantabusinessvideo.com/video-marketing-yields-impressive-results/feed/ 0 http://atlantabusinessvideo.com/abvs-new-website-ranking-98-and-how-to-improve-your-seo/ http://atlantabusinessvideo.com/abvs-new-website-ranking-98-and-how-to-improve-your-seo/#comments Fri, 20 Aug 2010 17:49:08 +0000 mclark http://atlantabusinessvideo.com/?p=527

Our hard work has payed off! Let us help you with SEO!

We are very pleased to find that an independent website ranking service has analyzed our site as having a marketing effectiveness of 98%! If you are interested in improving your business and website, call us!

Here are a list of some quick yet powerful tips on how to improve your marketing strategy through Search Engine Optimization:

1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site. For more detailed info, read: Detailed Internet Marketing Keyword Tips .

2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short. For more detailed info, read: Why a Web Page By Any Other Title Would Not Rank As Well .

3) Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the folder/directory structure or the HTML file/ page name itself.

4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more. For more detailed info, read: Understanding the Magic of Meta-Data .

5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page.? Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.

6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. IWe have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times. Our advice is to just write naturally.

7) Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.

Many people can shoot your video. But what do you want a cheap video or an effective one?

In the case of video, the effectiveness is determined during the planning process. How will it be used, new internet strategy, possible additional uses, the targets, the message, messaging, look, tone, and strategy?

The video simply captures the message.

What is unique about ABV is my 35 years of real business experience, and the knowledge he brings to the pre-production process to ensure your video is properly targeted, messaged, and captured. Go back to our site, re-play some videos and listen to how well scripted they are and the visual techniques we used to re-enforce the message.

In a few years 80% of websites will have video. When you are ready to get your video, remember it’s not how much it costs, but how cost-effective it was.

I understand budgets and financial limitations. Come to ABV with your budget, we can help you create the most cost-effective video by balancing pre-production thinking, with creativity and production costs!

Regards,

Roger

Online tools like YouTube, coupled with decreasing costs of video recording devices, have really opened the door for small business owners to use video to promote your business. With that said, simply creating interesting videos on a regular basis doesn’t guarantee success. There are things you can do once videos have been created to position your videos for success. Follow the 5 tips for optimizing your YouTube videos below, and you’ll see better results:

1. Create a YouTube Channel: Having a YouTube Channel for your small business is critical if you plan to use video on a regular basis. You can customize the design of your channel so the feel of the YouTube Channel resembles your brand elements. You can add every new video to our Channel and then promote your channel to customers and prospects. They can visit your Channel and see an archive of all the videos you’ve produced over time. It’s your own little piece of online real estate on YouTube.
2. Add Keywords to your YouTube Video Title & Description: As you may know, using your keywords in your online content is critical for SEO. Just like you would add your keywords on your website & blog articles, you should be using keywords in your YouTube Video titles & descriptions. By infusing your keywords into those areas, you will attract more quality viewers.
3. Link Your Small Business Website in the Video Description: When writing a description for your YouTube video, be sure to add a link to either your small business website or blog up front. As you may have seen when searching for videos on YouTube, only the first few characters within the description show. You want to give yourself the best chance of driving traffic to your website or blog, and having your link up front in the description helps.
4. Add Captions to Your YouTube Videos: YouTube now allows you to create captions throughout your video. It’s a really easy process (for more information, just Google “Create captions in YouTube”). As the video runs, there may be areas where more explanation is needed, or call outs are warranted. YouTube Captions allow you to take your YouTube videos to the next level.
5. Select the Appropriate Thumbnail Image: Another big factor in converting potential traffic to viewers of your YouTube video is the thumbnail that you choose. YouTube allows you to select any scene that you’d like from your video and make it your thumbnail. Having a thumbnail that captures the essence of your video will deliver more quality traffic to your YouTube video.

If you follow each of these 5 steps when creating a new YouTube video for your business, you will see an uptick in traffic. There are other ways to optimize your YouTube videos, but these 5 things are pretty high on the list. Remember, once you do post a new video that you can then promote YouTube videos through Twitter. Twitter is a great tool for driving traffic to your YouTube videos.

Do you have any other tips to add to our list? Leave a comment below.

1. Don’t Go Too Long
If you’re making a promotional video, five minutes is way too long. Ask yourself when the last time you watched a five minute promotional thing on the Internet?.

2. Don’t Neglect Production Values.
Poor production values can make a video look cheap, turns viewers off and will not deliver your message. Be aware of your background. Your dining room or office is not a good background. Use a tripod. Use a hand held or clip on microphone, not the cameras built in microphones. Use a simple editing software like Microsoft Moviemaker to edit the beginning and end.

3. Don’t Go off Message
Stay focused on the message you want to convey. If you communicate too many messages none will be heard. Keep your goal simple and stay on topic.

4. Don’t Try to Go Viral
It’s easy to make a bad viral video. Viral successes are cool and hip and mind-blowing but hard to pull off.

To learn more about Atlanta Business Video, visit our website at http://www.atlantabusinessvideo.com

There are two parts to a successful content marketing strategy, the first is creating the content & optimizing it. The second part is just as critical, and that is getting your content in front of your target audience. One of the best ways to reach & connect with your target audience, build relationships, and promote your content, is through Twitter. Twitter is an amazing tool when it’s leveraged properly.

When you’re just getting started on Twitter, it’s imperative to build your Twitter foundation before you just start tweeting. If you don’t take time to build out your Twitter profile before you start following folks, it may be that when they come to your profile and don’t see any activity, they will NOT follow you back. So, you want to build your Twitter profile, then start following people. As you begin actively using Twitter for business, you may want to look into a Twitter Management tool like TweetDeck, as TweetDeck allows you to manage your Twitter account much more efficiently than Twitter.com.

Once you have a solid Twitter profile for your small business, you can now use it to start promoting your new videos. Whenever you produce a new video and host it on your YouTube Channel, you can then go onto Twitter and send out the link to the video. A great way to do this is to take the title of your video, say it’s “Use Twitter to Promote Your Small Business Videos”, your link to the video, and possibly even a hashtag or two. A hashtag is any word preceded by the “#” sign, so hashtags look like #TwitterVideo or #Video4Biz. You can then use your title, link, and hashtags to construct your tweet. Your tweet may look like this: Use Twitter to Promote Your Small Business Videos: http://YourVideoURL.com #Video4Biz

Using Twitter to get your video content in front of your target audience is a great way to drive traffic to your video, as well as, provide value to your followers. By continually producing video content, and being active on social media tools like Twitter, you can begin to build strong online relationships with your target audience. These online relationships will eventually lead to increased sales as long as you’re able to move those folks through your “sales funnel”, which is a blog post for another time. Be sure to get active on Twitter so that you can use it to promote your small business marketing videos!

REMEMBER: You can connect with us on any of the social networks that we are a part of, which you can find below:

• Atlanta Business Video on Facebook
• Atlanta Business Video on Twitter
• Atlanta Business Video on YouTube

On Tuesday we had the open house. The first guest arrived at 11:15. The last 8 of us left at 9:00. About 150 friends stopped by.

My close friend and client Daniel Grissom, spoke about how our products and services are being commoditized as buyers focus on price. “Selling is dead, value creation is alive”. Individually, we all need to create value for our customers in order for them to buy from us. This makes them buy you first, your product or service second and the brand third.

To create value for al my friends, prospects and clients, I’m trying to encourage Daniel to speak again about ways we can create value for our clients. If you enjoyed his presentation please let me know as I’m sure that will help me convince him that he is getting value from giving them as well.

We finished the initial edit of an excellent video for “Water for Life”, featuring our good friend Joyce Bone as talent. I’m very pleased with the messaging. Pete VanCleave, Ned Nimm and I went through several revisions before making every word just right.

Erin is on vacation all next week. Victor is coming in Monday morning to look at the initial edit. Megan is doing the editing. I reviewed the piece before leaving the studio Friday and it is fabulous. Megan got a wonder clip from one of the upper levels of the arena shooting down from behind the dais with Victor on Stage at the bottom, graduates in their gowns covering the floor and thousands of friends and families filling the stands and Victor’s image on the jumbotron at the top.

Roger Stix, Producer
Atlanta Business Video

This video effectively demonstrates how to tag friends in a video so that the video appears on their wall. Tagging essentially offers the ability to nudge someone on the shoulder without having to message them because Facebook notifies the person.

The first part of the video shows how to upload a video to your Facebook profile. This is done by going to the Photos are in your profile and then clicking on the Upload Video option. From here you may choose to upload the video from your computer, reference a URL, or record a video on the fly using your web cam. The video only explains how to upload.

Once uploaded you then can associate, or “tag” people with whom you are connected (these are your friends). By tagging people the video appears in their Wall feed which gives others the ability to see them in the video.

Click here to view the embedded video.

This is the free version of the original web cast recording by AutoBurst Webs. To view the complete version which also gets in to how to make the video appear on pages and in groups, upgrade to a paid subscription today.

To receive an email alert each time we publish new videos like this to our site sign up.

Have you considered using video to promote your small business? Producing videos is a content creation activity. Educational content is what allows customers and prospects to learn about your business philosophies, your products and services, and other relevant information that you want to share. Video gives customers and prospects the ability to visualize who they are doing business with. Even though writing blog articles is great for educating customers and prospects as well, Video is much more captivating, and prices have come down to a point where almost ALL business owners can afford to create videos for their business.

If you’re still looking to learn a little more about video, and how use can use video to promote your business, we hope that you’ll keep in touch with our new blog. As we stated earlier, we are going to use our blog to help educate small business owners about using video to help promote their business. We hope some of you will subscribe to the Atlanta Business Video blog, so that you can be notified whenever we create a new blog article.

For those of you looking for additional marketing advice, we have also formed an alliance with AutoBurst, whereby we are helping to produce their monthly webinar videos for small business owners. AutoBurst is a digital marketing solution for business owners, and they host weekly webinars on using online tools to market your business. We then help them turn those live webinars into archived videos that you can access for free. We highly recommend you check out some of their latest videos on their AutoBurst Web TV.

The costs of video services have come down tremendously over the years. We can work with you to capture the right quality video, for the right price. Another huge advantage to small business owners looking to use video to promote their business is YouTube. YouTube allows business owners to take advantage of free video hosting, with social media and search engine optimization components built-in. We will discuss YouTube at length here on the Atlanta Business Video Blog.

Thanks for taking time to read our first ever blog article. We hope you’ll continue to come back for some great information on using video to promote your small business. For now, we look forward to connecting with you on one, or all of the social networks that we are a part of, which you can find below:

• Atlanta Business Video on Facebook
• Atlanta Business Video on Twitter
• Atlanta Business Video on YouTube