Internet Marketing for Your Small Business
Few businesses today can compete in the marketplace without an Internet Marketing Strategy. In fact, so many people today take to the web that to exclude it from your overall marketing strategy would be like placing a cloak around your store front so no one can see you. It just doesn’t make sense.
Now while the first part of competing on the Internet is to show up and be there with an established presence through things such as a well-optimized website or blog, the next part requires even more time and thoughtfulness – listening, understanding, engaging, and converting your customer audience. To achieve this you want to know the value of each aspect of the customer experience.
True Monetization of Your Web Properties
With the right measures, you can begin to put dollar values on various components and effects of your Internet Marketing Strategy. For instance, a website visitor may be worth a dollar whereas a website lead might be worth $50. A Twitter follower might be worth less than a cent whereas a Facebook Fan might be worth fifty cents. Until you know this, it is difficult to measure and monetize your web presence.
With ABV, we seek to understand the value of these things in regards to your online web presence. We put together an initial strategy designed to generate and track website visitors, lead conversions, Twitter followers, etc. We study the behavior of visitors on your site, in emails, and in Social Media to make the necessary adjustments so that your website and blog are performing to their best potential.
Our Services Include:
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Pay for Results…Not ideas
Our approach with Internet Marketing begins with a balanced mixture of SEO, Social Media, and Email that cultivates an engaged permission-based customer audience. This creates an authentic brand experience with longevity and residual value for your online presence.
With an established digital foundation we can then expand into more assertive advertising campaigns with defined goals and objectives that can be measured and monetized with precision and confidence.