I have always tried to practice what I preach- In order to market effectively online you need: video, SEO, and social networking. I’d like to not only share where we are in our statistics, but also walk you through a few points that you should be looking for when evaluating the effectiveness of your own website. Are you having the same success?

TRAFFIC SOURCES: 


Where is the traffic to your website coming from? The more places you are on the internet, the more paths potential clients have to connect to your business.

These are our top traffic sources (in order):

- Organic Google

- Direct Traffic

- Online Video Multi-Players Referral

- SiteProWeb Referral

- LinkedIn Referral

- Youtube Referral

- Facebook Referral

- Yahoo Organic

- AOL Organic

- Bing Organic

It is also important to notice not only the different sources, but the type of source. When searching for Atlanta Business Video you get:

- Video results

- Website results

- Blog results

- Video Sharing Site Results

- Map results

BOUNCE RATE:

After the traffic has arrived at your site, it is important to notice the bounce rate. This is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). This can be caused for several reasons: your website is too cluttered, they didn’t find what they were looking for etc. It’s time to make some changes if this percentage is too high.

The online market is constantly evolving. Are you keeping track of your websites statistics for maximum effectiveness?

- Roger