In one of our latest blog articles, we wrote about using video to promote your business because video costs have come down tremendously over the past few years, and producing marketing videos is now available to even the smallest business owners. What today’s post is all about is promoting those videos once they have been created.
There are two parts to a successful content marketing strategy, the first is creating the content & optimizing it. The second part is just as critical, and that is getting your content in front of your target audience. One of the best ways to reach & connect with your target audience, build relationships, and promote your content, is through Twitter. Twitter is an amazing tool when it’s leveraged properly.
When you’re just getting started on Twitter, it’s imperative to build your Twitter foundation before you just start tweeting. If you don’t take time to build out your Twitter profile before you start following folks, it may be that when they come to your profile and don’t see any activity, they will NOT follow you back. So, you want to build your Twitter profile, then start following people. As you begin actively using Twitter for business, you may want to look into a Twitter Management tool like TweetDeck, as TweetDeck allows you to manage your Twitter account much more efficiently than Twitter.com.
Once you have a solid Twitter profile for your small business, you can now use it to start promoting your new videos. Whenever you produce a new video and host it on your YouTube Channel, you can then go onto Twitter and send out the link to the video. A great way to do this is to take the title of your video, say it’s “Use Twitter to Promote Your Small Business Videos”, your link to the video, and possibly even a hashtag or two. A hashtag is any word preceded by the “#” sign, so hashtags look like #TwitterVideo or #Video4Biz. You can then use your title, link, and hashtags to construct your tweet. Your tweet may look like this: Use Twitter to Promote Your Small Business Videos: http://YourVideoURL.com #Video4Biz
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