Creating Effective, Inexpensive Video From Home


We have talked to many individuals who are hesitant to commit to a professional web video but recognize the importance of video in communicating their message and for SEO purposes. Also, we have a large client base that likes to use a mix of both professionally produced video and personal video to help build their presence online. In fact, we strongly recommend that practice, to maximize your exposure online and keep your content fresh.

If you are ready to begin building your online video presence but want to try it out independently we have found an inexpensive option for you to explore.

While there are several very inexpensive and convenient mini-cameras now available, many of which offer HD resolution, their have relied on an internal microphone that provided poor audio quality. For instance, the extremely popular Flip HD camera records in 720p, can be carried in your pocket, and purchased for around $180 new. Honestly, I have to admit that the quality is pretty amazing for what you pay for it. However, as mentioned, the Flip camera always gives itself away by the poor audio output.
Flip camera HD

The Kodak Zi8 solves that problem by having an audio-in jack that accepts an external microphone. Like the Flip, it sells for $180. Now- unless you are willing to invest in a microphone to go with the camera, there is no advantage to the Kodak over the Flip (in my inexperienced opinion, this is not an article arguing the quality of either product).
Kodak Zi8

The Good news is we have found a $40 microphone to use with the Zi8, the AUDIO-TECHNICA ATR3350. It is a wired omni-directional lapel mic with a 20 foot cord.
Audio Technica ATR3350 Mic

Using the camera and the microphone together, you have a perfect solution for at home video production for just around $220. As a video production company, we do not feel that this is enough to completely replace your need for professionally produced content (we do edit personally recorded footage for clients, however)- but think it is a great way for one to begin exploring and benefiting from the rapidly growing world of online video.

Twitter News: Soon Featuring Video & Photos

The change is being implemented slowly but surely- instead of links you’ll see actual thumbnails attached for videos and photos! Full article below.


Twitter unveiled its new interface today (SEPTEMBER 14, 2001), and the big news is that it now features embedded video and images. So, rather than simply tweeting shortened URLs to video clips and pictures, online video publishers can now publish their content directly to Twitter.

The new home page features a separate section that features the images and videos, alongside the traditional tweet feed. In other words, as Peter Kafka of All Things Digital’s Media Memo put it, “Twitter is a (reluctant) media company,” giving users a reason beyond tweeting and following to spend time on the site—and hopefully bringing in ad revenue to support the site, which has more than 145 million users.

For the moment, video from Brightcove, Justin.TV, Twitvid, Ustream, Vimeo, and YouTube can be embedded into a Twitter feed, as well as photos from Flickr, TwitPic, and others. The new version of the site—which will be rolled out to users incrementally over the next few weeks, so don’t fret if you don’t see the changes right away—should be a boon to anyone who uses video to communicate for business. As Brightcove’s Bob Mason wrote on the company’s blog, quoting a report released by Brightcove and TubeMogul earlier this week, “internet users who find video via Twitter are more engaged with the content than uses who find video through other sources, such as display ads and search engines.”

What’s not clear is what this means for third-party Twitter apps like TweetDeck; the announcement of the new didn’t address whether videos would be embeddable in those apps as well.

What’s it look like? Check out the video below—jump in at about 1:05 to skip the pretty branding shots and get right to the good stuff.

An article

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