Your website’s SEO can benefit greatly from the videos which you post on YouTube, but you have to play Google’s game in order to fully realize the video’s potential. Our Atlanta video production team has some tips so that you can fully benefit from your video’s SEO power.
Remember: Google Owns YouTube
Google made an exciting investment when it purchased YouTube, and it is determined to get the best possible ROI. YouTube videos show up high in search results, sometimes even knocking number one ranked websites further down the page. This amazing SEO value is easy to capitalize on, and it can help to push up your website and other videos in the ranks.
Direct Prospects to You
Each marketing video you post to YouTube contains the capacity to insert a clickable link to your website to direct prospects. This can be a particularly valuable feature when you are sharing your video off of your website, but it can also provide you another link within your own site to boost your linking power.
Target Your Prospects
Creating targeted videos and getting Google to place them in front of your prospective clients’ eyes isn’t quite free advertising, but it does take advantage of Google’s amazing targeting algorithms to only put your video in front of solid prospects—and not random individuals. Capitalizing on Google’s video targeting also is believed to “encourage” Google to pay more attention to your video and index it more quickly.
Maximize Your Video’s Efficiency
From an SEO perspective, your video won’t do much unless you take steps to maximize its efficiency. Our Atlanta video editing team encourages you to name your video with appropriate keywords, give it a good description (again, with keywords), link to it, and tag it wherever you post it. Remember, Google is serious about indexing video on the web, so if you just give it the little bits of information it needs, it should grab on and run with it—possibly even all the way to the top of the search results.