I often get asked about home made business videos. Depending on the business and application, a home made video may be adequate. If you think it is for your business, here are 4 suggestions to make it watchable.
1. Don’t Go Too Long
If you’re making a promotional video, five minutes is way too long. Ask yourself when the last time you watched a five minute promotional thing on the Internet?.
2. Don’t Neglect Production Values.
Poor production values can make a video look cheap, turns viewers off and will not deliver your message. Be aware of your background. Your dining room or office is not a good background. Use a tripod. Use a hand held or clip on microphone, not the cameras built in microphones. Use a simple editing software like Microsoft Moviemaker to edit the beginning and end.
3. Don’t Go off Message
Stay focused on the message you want to convey. If you communicate too many messages none will be heard. Keep your goal simple and stay on topic.
4. Don’t Try to Go Viral
It’s easy to make a bad viral video. Viral successes are cool and hip and mind-blowing but hard to pull off.
To learn more about Atlanta Business Video, visit our website at http://www.atlantabusinessvideo.com
