What if I told you that there was a surefire way to make your website standout and POP… would that be of interest to you? And what if I further told you that this method is inexpensive, easily accomplished, and has a 50 times greater chance of landing you on Page 1 of a search result?
I thought that would grab your attention.
What is the secret ingredient, that magic potion, you ask? The answer is, not surprisingly — video.
It turns out that of all the things you can do on your website to engage viewers, create more page views and get higher search engine rankings, adding video just may be the best.
Forrester Research did a test and found that when search results are blended (that is, they include text, video and images) videos that are search engine optimized give you a 50 times greater chance of ending up on the all-important first page of a search result.
But here’s the catch: You can’t just add a video to your site and expect a great search engine result for that page. The video must be search engine optimized, that is, it must contain key words in the file names, captions, and so on. That same Forrester blog indicated that less than 20% of all online marketers search engine optimize their video.
If you want your video to be picked up and analyzed properly by Google and the other search engines, you must not only add SEO keywords to it, but you must actually submit the video to Google using XML tools.
Putting your video on YouTube and embedding the YouTube player and URL into your site is insufficient. The traffic and the rankings will be applied to YouTube and not your site.
Obviously properly SEOing a video offers a tremendous opportunity.
1. It helps attract new customers by virtue of the SEO factor
2. It engages them, reducing the “bounce rate” and
3. It can help increase your conversion rate – that is, the number of people who visit and then end up buying something or calling for more information
ABV produces professional videos that are affordable for a company as small as one person and distributes them, properly titled and tagged for SEO purposes to all the major video sharing sites.
Roger Stix, Producer